Wednesday, July 26, 2006

The shocking truth #1

Here's the shocking truth about growth, people:

We don't need better advertising. We don't need to get in the papers more. We don't need better PR.

All that stuff is good, but it's not enough.

All that stuff will get more visitors. But guess what? We already have enough visitors. I've never been to a Unitarian church that didn't get several visitors a month. All we need to grow is to turn visitors into members. If every visitor I have seen come to my church in the last year had become a regular attender the Sunday morning attendance would have doubled.

For a starters we need to be more welcoming and better at introducing and integrating people into our community. But more that that, we need to seriously look at the 'product' we offer, because I don't think people are interested in singing dirgy hymns and receiving bland messages. I'm not interested in it, and I'm going to be a minister.


Blogger boyinthebands said...

A point to consider: "adding members" is a members/insiders goal. What to people that aren't already involved want?

2:34 pm  

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