AV, however, is a simple, common-sense solution to having fair votes in a multi-party democracy:
Most elections under first-past-the-post are won in a small number of marginal seats. This increases apathy in our political system, as most people think that their vote won't make a difference. The public are getting more and more disenchanted with politics, and politicians. This is dangerous for demoncracy.
Under AV, your vote is much more likely to make a difference. AV reduces the number of safe seats and increases the number of marginals. Put simply, it gives more power to the voter. Full-stop. It's more democratic.
And I have to say the "No to AV" arguments are misleading to the point of being outright lies. And you have to wonder why they've not wanted to debate the merits of the two systems. Instead all they can say is "it's expensive" which is simply not true, and "it's too complicated" which is insulting to the British people.
But don't take my word for it. Go to the No to AV website, the Yes to AV website, and the BBC website for an objective view and decide for yourself. That's what I did.