Back to Church Sunday
Now, don't get me wrong, I think it's a good idea to contact people who are on the periphery of the church and give them a personal invitation to pop back in sometime. It's certainly something worth doing at the start of a new ministry. It's something I'm planning on doing very soon.
But I don't really see the need for a national campaign. It doesn't seem the best use of resourses, and the best way to empower local congregations for evangelism.
For one thing it doesn't really address the legitimate reasons why some people might have left the church in the first place. Spirited Exchanges is one place to engage with those issues.
Plus it's not very ambitious. It's only aiming at the 'churched' who have drifted away rather than a genuine missionary engagement with the unchurched western culture.
Plus it's a very "come to us" strategy, rather than a "go to them" strategy. How about getting the church back into the world, rather than people back into the church? How about local congregations finding ways to be in genuine dialogue with the world outside? That's the key.